Experience
Creative Leadership Case Studies
Creative leadership across course launches, long-term brand direction, and operating systems. Explore the work and the results featured on the home page.
PedsDocTalk
Course & System Launch
Creative Lead / Art Director
Increase in Instagram Followers
Read the Case Study >Advisory Accountants
Long-Term Creative Leadership
Creative Lead / Art Director
First 6-Figure Cash Month
Read the Case Study >Ciera + Co.
Brand & Operating System
Creative Lead
Lead Magnet Opt-in Rates
Read the Case Study >A closer look at the process.
Explore examples of internal documents and process in the Creative Lead Candidate Packet.
View Candidate Packet ↗Three projects. Three ways creative creates momentum.
| Project | Creative focus | Featured outcome |
|---|---|---|
| PedsDocTalk | Course and system launch | +85k Instagram followers |
| Advisory Accountants | Long-term creative leadership | First $100k cash month |
| Ciera + Co. | Brand and operating system | 34–50% lead magnet opt-in rates |
What to look for as you read.
Begin with the project focus, then look at the role creative leadership plays in that setting. A launch needs a clear relationship between its touchpoints. An ongoing engagement needs continuity. A brand system needs to work beyond the initial design.
The figures shown here are the outcomes featured in the portfolio. Each project page pairs its featured result with a distinct creative focus so you can find the most relevant example.