Case Study

Brand & Marketing Hub

2020-25

$100k

First 6-Figure Cash Month

$500k+

Annual Revenue

500% ROI

In One Month

Alyssa J. Dillon, Inc.

Alyssa J Dillon, a marketing coach and mentor for online entrepreneurs. She needed a strong foundation that reflected her expertise and supported her next level of growth.

Team & Partners: CEO, development, sales, operations.

Deliverables

Brand identity and standards

Marketing hub website

Resource landing pages and conversion paths

Launch assets
Templates and libraries

Team enablement

The Project

My Role & Leadership

As Art Director, I owned strategy, art direction, and the end to end delivery plan. The focus was not only on new visuals. It was to create a foundation that the team could run at volume.

  • Brand identity and system with clear usage rules

  • Website as a centralized hub with connected conversion paths

  • Templates and enablement kits for decks, email, and social

  • Review cadence, file standards, and clean handoffs

The Challenge

Results were strong but the systems were scattered. Content lived in different places, approvals were slow, and the website was not a real marketing hub.

  • Maintain Alyssa’s authentic voice while professionalizing design

  • Reduce manual work and educe rounds for a lean team

  • Move quickly without breaking what already worked

The Solution

A three phase plan that moved from insight to implementation.

Phase #1: Insight & Strategy

Clarified audience and promise. Set success metrics and one page brief. Defined the governance needed for scale.

Phase #2: Foundations

Delivered the brand system, templates, and a centralized website. Built resource landing pages and clean conversion paths. Documented file standards and naming.

Phase #3: Growth Support

Directed cross channel launch creative. Tuned templates and processes as volume increased during ongoing launches.

Results

  • First $100K month following the launch of her new brand and website

  • $500K+ annual revenue run rate

  • 500% ROI month shortly after, aided by higher engagement and perceived authority

  • Faster content creation and smoother launches thanks to the brand hub and templates

“I knew I needed help when I was juggling content and sending people all over. After the new brand and site, the work felt simple and clients moved through cleanly. The six figure month and faster launches came from having one hub and clear templates. Elevating my brand and site (with solid systems and processes) helped me step into my role as a leader.”

Alyssa J. Dillon

$100k

First 6 Figure Cash Month

$500k+

Annual Revenue

500% ROI

In Month One

Lessons Learned & Reflections

The breakthrough was pairing brand clarity with systems. Once the brand locked and the hub centralized the work, conversion lifted and the team finally had a repeatable model.

Art Direction that raises the bar

If you need an Art Director who can lead creative and build the systems that scale, let’s connect.

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