Case Study

DEI Program and Platform

2021

5x

Monthly Income

1st

Course and Program Launch

10x

ROI In First Launch

Lekeshia Angelique

Lekeshia is a veteran, mom, and DEI coach with a mission to help leaders build cultures of belonging. During a strategic pivot from general business coaching to DEI leadership, I partnered with Lekeshia to craft a brand and platform that signaled authority and supported a repeatable program launch.

Team & Partners: Founder, developer.

Deliverables

Strategy

Positioning

Certification visual system

Brand identity

Website

Resource landing pages and Conversion paths

Sales assets

Copy support

Brand marketing enablement

The Project

My Role & Leadership

As Art Director and Brand Lead, I owned strategy and creative direction across the entire platform. My focus was to align the pivot with a stronger story, a consistent visual system, and a dependable marketing engine.

  • Positioning and message for the certification and offers

  • Certification visual system, badges, and templates

  • Website design with resource landing pages and conversion paths

  • Sales assets and launch creative across channels

  • Review cadence and handoffs the team could run

The Challenge

Lekeshia had real expertise and strong testimonials, but the existing materials did not match the new vision. The site read like earlier work, offers were fragmented, and sales relied on manual DMs.

  • Pivoting the business while keeping trust with the audience

  • Building a certification from zero with limited history and budget

  • Moving from fragmented assets to one clear platform

The Solution

A three-phase overhaul that aligned brand, offers, and marketing operations.

Phase #1: Brand Identity

Target audience research, promise and proof, visual system for certification, logo and palette refresh, component styles, brand guidelines.

Phase #2: Foundations

Website with clear navigation, resource landing pages, and a clean conversion path. Sales page design, copy support, and simple dashboards.

Phase #3: Launch & Evergreen

Cross channel creative, email and social kits, day by day KPI snapshots, fast edits to creative based on performance, post launch report and next steps.

Results

The results were immediate and dramatic. She was set up with a polished brand and streamlined marketing system that positioned Lekeshia as a DE&I leader — and directly fueled her 5x income growth.

  • 5x increase in monthly income

  • First course and program launch shipped on time

  • 10x ROI on the first launch

  • Recognized positioning and visibility as an industry leader

“This was the most important thing I’ve done in my business. After launch, EVERYTHING changed — I was seen, booked, and my first program was filled to capacity."

Lekeshia Angelique

5x

Monthly Income

1st

Course and Program Launch

10x ROI

In First Launch

Lessons Learned & Reflections

By aligning the brand story, offer structure, and proof, we built clarity and credibility. The system we delivered helped Lekeshia grow and scale without reinventing the wheel with each launch.

Art Direction that raises the bar

If you need an Art Director who can lead creative and build the systems that scale, let’s connect.

LET'S TALK >

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