Case Study

PedsDocTalk

Designing a brand system and launch framework that scaled revenue, reach, and delivery.
2021-23

80%

Manual work eliminated

100%

On-time delivery and launch

$58k

First launch revenue

The Client

PedsDocTalk

Context

PedsDocTalk was a zero-to-launch build.

Dr. Mona had a highly engaged audience and deep subject-matter authority, but no established brand system, no launch framework, and no reusable creative infrastructure to support selling digital programs.

The work was not about fixing a broken process — it was about creating one from scratch that could support growth without constant reinvention.

Team

  • Founder-led brand with cross-functional partners across marketing, content, development, and production

Industry

  • Healthcare education

  • Digital courses

My Role

I led strategy, creative direction, and system design across the full launch lifecycle. My responsibility was not just execution, it was creating clarity so multiple partners could work together efficiently and stay aligned.

  • Establishing brand standards and visual direction

  • Translating strategy into reusable creative patterns

  • Defining checkpoints, review cadence, and quality standards

  • Coordinating cross-functional partners across design, copy, development, and video

  • Designing assets and systems the team could reuse for future launches

The Problem

PedsDocTalk needed a cohesive brand and launch system that could translate expertise into a credible, scalable digital product experience — across web, email, social, and course delivery — without relying on one-off execution or manual coordination.

The challenge was to build both the brand and the way the brand gets executed, simultaneously.

  • There were no brand standards, launch SOPs, or asset structures

  • The existing brand and website lacked clarity, hierarchy, and credibility

  • There was no defined path from audience engagement to enrollment

Solution

A Brand System Built for Reuse

Brand Foundation & Style System

I designed a cohesive brand system that balanced credibility, warmth, and authority — critical for a healthcare-focused audience. The goal wasn’t just visual polish — it was brand clarity the team could protect over time.

  • A defined visual identity and team style guide

  • Clear typography, color, and layout standards

  • Usage guidance so assets stayed consistent beyond launch

Launch Frameworks & Asset Libraries

To support a smooth first launch — and future launches — I built a structured execution framework. These systems reduced guesswork and made it possible to run launches without rebuilding everything from scratch.

  • Launch SOPs outlining phases, checkpoints, and responsibilities

  • A clear asset library structure

  • Reusable templates designed for speed and consistency

  • Recorded walkthrough videos to support handoff and reuse

Modular Creative Execution

With the system in place, I led the design of modular assets. Each asset followed shared patterns, allowing the team to move quickly while maintaining quality and cohesion.

  • Sales and registration pages

  • Email campaigns

  • Social content

  • Course and program materials

Launch Execution & Optimization

The launch framework supported consistent delivery and ongoing refinement. This allowed improvements to happen within the system, not at the expense of it.

  • Conversion rates

  • Cost per lead

  • Sales outcomes

  • Email click/open rates

Outcome

Results

These results reflect both creative effectiveness and operational stability — the foundation for sustainable growth.

80% reduction in manual workload through templates and systems

100% on-time delivery for launch execution

A repeatable launch framework the team could reuse and refine

  • $58K in first-week launch revenue

  • $104K generated within six months

  • +85K Instagram followers following launch

Summary

By aligning brand standards, launch SOPs, reusable assets, and delivery structure - the team could execute confidently without constant oversight, quality stayed consistent across channels, and future launches became easier to run and optimize.

This system became the operational backbone for PedsDocTalk’s ongoing growth.

"It's been almost a month since we launched and feedback has been great so far. I can't express how grateful we are to this amazing team we have. We are so happy the course is out there and people are enjoying all the information and community that has come along with it!"

Dr. Mona Amin, PedsDocTalk

Explore

The Visual System

Want to see how the brand system came to life across web, email, and course materials?

Let’s build creative that works better together.

If you’re looking for a Creative Lead who brings strategy, structure, and collaboration into the creative process, I’d love to connect.

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