Social Media
Alyssa J. Dillon
Cross channel system for launches and evergreen content. I set the visual language, built template families, and documented usage so the team could produce at volume.
Impact: Generated 1,349 leads in twelve months from a $27 entry-point offer, fueling multi–six-figure mastermind launches at $62 CPL on $84k ad spend. Faster production and consistent look with clear paths from ad to low-barrier resource.
Industry
Marketing education
Contribution
Art direction, template suite, publishing SOP, testing frames for ads
Assets
Advisory Accountant
Social suite template system for Advisory Accountants that brought consistency, polish, and credibility to a B2B finance audience.
Impact: Clearer sessions, smoother handoffs to consultations, and measurable lift in qualified inquiries.
Industry
Marketing education
Contribution
Art Direction, style guide, social media template system, post to booking paths
Assets
PedsDocTalk
Parent friendly system that connects daily content to resources, courses, and events. I balanced warm visuals with a clean structure the team could run.
Impact: Higher engagement and a clean path from post to resource. Social growth tied to the content engine, including significant Instagram gains (+85k followers).
Industry
Health & Wellness
Contribution
Art direction, post and story templates, content pillars, moderation guidelines, calendar and versioning
Assets
Dan Nicholson
Executive brand support for an author and educator. I aligned decks, short video frames, and carousels so the message stayed sharp from talk to timeline.
Impact: Elevated ROI-focused messaging into clean, credible visuals that cut through the noise, expanding reach and reinforcing authority in a competitive space.
Industry
Finance & Publishing
Impact
Art direction, quote and proof cards, testing frames for ads
Assets
Enlightened Hire
Program and hiring content for a talent brand. I standardized styles and built a practical kit the team could maintain.
Impact: Consistent presence and predictable production with clean handoffs.
Industry
HR & Recruiting
Impact
Art direction, content system, post and story templates, testimonial and data cards
Assets
Art Direction that raises the bar
If you need an Art Director who can lead creative and build the systems that scale, let’s connect.
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